Saturday 11 April 2015

Fringe guide - Day six: Artwork begins to roll out.

Yesterday was fixing details, formatting text, checking text, chasing text.

Fortunately the people (Steve Henwood and Wendy Matthews) who run the Bath Fringe Festival are real pros  and when I get the copy I know that:

1. It will be be about the right length,
2. It won't get endlessly re-written.
3. The amount of error correction will be minimal.

Still I won't fine tune the copyfit until after the proof-reading stage. Fine tuning can take up to half-an-hour a page as you track little bits in and out, make minor edits and all that guff so it fits in the space that has been alloted.

Pages written by non-professionals is generally a different matter. Often it is way over or under length. Sometimes the authors are very precious about their copy and resent having to cut or extend. Very frequently seeing it in type makes them reconsider and want to re-write. To accommodate all this the designer has to give them extra time and not bust a gut on the first draft.

Over the last 10 hours I've been collating and shoe-horning the Visual arts pages. Going for quite a bold design made extra work, but I'm very pleased with it - especially the text going around the images. See what you think.

This is the message I sent to the proof readers:

"FaB pages in main guide. These pages are UNFINISHED. There are a couple of shows to be added, plus some backgrounds, colours and other graphic elements. They have not been spell checked. If you can see a FACTUAL error then let us know. This is NOT the time to have second thoughts on your copy. One or two I have shortened because you were well over length."





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