This is one of the most common leaflets that you may find yourself doing. The Three-fold DL leaflet is found everywhere; Doctors surgery, Tourist racks, council offices. They are relatively simple to do, but also easy to get wrong. Most of these issues cover the set up, so that is what is covered here.
There are three ways to set up this leaflet, which you want to use is decided by:
- Ease.
- Attention to the tiny details.
- Flexibility.
I will show you each way and then you can choose. The DL leaflet is basically one third A4 and when folded correctly fits nicely in a DL envelope - hence the name. Art working it requires art working six panels and then delivering it as a flat A4 sheet to the printer.
First decision
You need to decide how you are going to fold this. I am showing you the set up for a roll fold, but there’s the possibility of a Z fold as well. Your fold decides the order of panels and I strongly suggest that you make a dummy up before you go too far. These two folding methods are shown here.
Method one, which is easy, not so accurate, not flexible. can be used for Z or roll fold.
In InDesign, use the set up shown below, 99mm for each section:
You’ll need two pages in your file for this to work. Use the create guides menu item to divide up the pages as thirds. Then add extra guideline - I used 8mm here, to give you the margins. Because this isn’t 100% accurate, make sure that you don’t put any vital material within 5mm of the outside edges.
Artwork away!
Method two, which is requires accurate measuring, not flexible. Roll fold only.
This is similar to the above, so I won’t detail it. In essence this allows for the fold that the printer needs to do and the trimming. Each fold takes about 1mm, so we allow for that by making the two outside panels 100mm, but the inside 97mm. From the outside this looks like the diagrams below.
Is it worth it? For some things yes, and if you wanted to have more than three panels then absolutely as the panels will shrink as you fold. However for just two folds, unless things are critical, then I personally don’t worry other than allowing for the fact the inside flap is going to be a bit shorter and any issues about images going right to edges. Folding machines aren’t perfect anyway. The two images below show the differences
Just to add to the issue, here’s a different take on this:
Method Three. Flexible, bit more tricky, suitable for roll or Z fold.
This is my preferred method. Because all the panels are separate pages, it means If I make an error - or someone want to change things then I can do that easily. Not 100% accurate, although in theory InDesign, through its variable page size setting would allow for that.
Stages
First define the panel/page: 99 x210. note we are setting up all six panels.
This will give you six pages. Next we are going to make those into spreads. To do this select one page and in the pages panel set “Allow pages to shuffle” to off.
Little square brackets will appear
Then drag up two more pages to the first and that will make the spread.
When your panel is in the correct place a long square bracket will appear.
The nice thing about this process is that you can drag the pages in your document around if you change your mind. Also, it makes doing an online PDF version easy.
You pages palette should look like the image here when you have done all of them.
Now you can artwork away.
How the pages are seen.
The pages will fold like this if it’s a conventional roll-fold. The page numbers refer to the indesign page numbers. Note if you shuffle the pages, then they will adopt the number for their new position:
Page 1: Inside flap
Page 2: Rear
Page 3: Front
Pages 4-6: Spread,
or:
Page 4: left hand spread.
Page 5: Middle
Page 6: Inside flap - hidden when opened ini
tially.
Printing or making a PDF
Unless you actually want to print the leaflet as separate page, then you must make sure to check the SPREADS button in PDF and print dialogue boxes.
Some notes:
- By law you should have a printer/publisher’s address. Not always followed, but can get you large fine if political material.
- Page six, inside flap is where the form, if there’s one often goes.
- If your leaflet is going in a rack, then only the top third or less will be visible.
Of course we're here. Although Ruth looks like she's got a beard. That will need to be fixed in post production.
So this is an exhibition that invites people to think about the Photocopier as a means of production. It's run by Fringe Arts Bath, and my interest was raised when I saw that video entries were allowed. Couldn't really at first see how you could incorporate video into Photocopies, but then was struck by the idea of using an old clip art book as the basis of an animation and also making it photocopiable by using the frames as the basis of a flick book.
Once look of both the dancers and the background had been decided they were brought into Flash for animation. I had planned originally to do all the animation using paper cut outs - but figured I'd like a life and couldn't see that being done in under some considerable time. Even so the slow dancers were time consuming to animate, you can see a bit here; basically there were not enough intermediate poses to get a smooth slower animation so I used fades and small colour shifts to add interest.
If you have a Creative Cloud subscription, then getting a well-made, complete font is easy. In your application go to"typeset" fonts
Firstly you need to find your font. If all you have is a name, then that's going to be difficult as you may be looking for a similar font that has a different name. Most sites give you a preview and the top ones you find in Google - as shown here are usually safe. Note the use of the word "usually"; you should never attempt this if the computer you are using doesn't have some form of active threat management. (College computers do.) I usually use Dafont to start.
Here I am in DaFont. I'm looking for a distressed font - DaFont calls these eroded. The three pictured here have various rights the authors are allowing you. It's important that you realise that you could be on the wrong end of a copyright dispute if you don't adhere to the terms. Don't say I'll never get caught; people do and end up out of pocket. (Also note there are differences between USA and EU/UK law on copyright - in a nutshell it's easier to get you here.)
When you click download (On a Mac and using safari, other computers/browsers will differ) you will get a zipped file. This will expand to give you a folder.
This is the Read me file. It contains a number of bits of info which in this case render the font unsuitable for use without paying a fee - exactly what the author intended no doubt. These are:
Installing the font on a Mac. Double click, it will open as you see here. Click install font.
Font Book will open. It will check the font for suitability and see if there is a duplicate. IMPORTANT!! Strongly suggest you abandon if it flags an issue. Ignore these messages and you are only storing up woe for yourself.
Now your font is ready for use. Go to InDesign and check the fonts list it should be there. 
Have a look in the Glyphs panel. Here we can see the full glyph set for this font. As you can see in the picture here - and by comparing it with other fonts there's a lot of glyphs missing. This will give you woe when you use the font if you are not careful.
Here you cab see the effect of the missing Glyph. There's no bullet, so InDesign has used the substitute character.
First define the panel/page: 99 x210. note we are setting up all six panels.
Little square brackets will appear 
The marketing for Tomorrowland just got better, more interesting - less puzzling.
As usual it is relentlessly optimistic, forward looking and incorporates that child-like, uncynical vision of the future that the film has.
