Tomorrowland, more interesting stuff...

The marketing for Tomorrowland just got better, more interesting - less puzzling.

Found this website this morning:  http://takemetotomorrowland.com

There's things to explore, the whole Plus Ultra thing is opened up a bit and it's all wrapped up in an interactive 360 degree high resolution environment.

As usual it is relentlessly optimistic, forward looking and incorporates that child-like, uncynical vision of the future that the film has.

In some ways it also has that creepy feeling that I got after five days at Disney world some years ago. A corporate intensity, but also blandness. Almost a feeling of a religion or a large political gathering where breaking the rules was unthinkable - why would you want to do that?

That said, it's still a masterpiece of marketing.